Kuoni plans more pop-ups for 2011

By Sean Lightbown

Kuoni alreeady has 12 stores in the UK, including a pop-up

A luxury travel company’s pop-up store has been so successful that it plans to do it again next year.

The high number of bookings taken at Kuoni’s pop-up store in Westfield shopping centre, Shepherd’s Bush, caught the company by surprise. It is now looking at other venues for its mobile pod for 2011.

“We are looking at a number of high footfall locations with a view to reopening the pop-up store again early next year.”

“We set out to raise Kuoni brand awareness and to drive brochure pick up, which we believed would deliver bookings to us,” said Derek Jones, Kuoni’s distribution and operations director.“We have been amazed by the number of customers that have decided to book with us at Westfield.”

He added: “We are looking at a number of high footfall locations with a view to reopening the pop-up store again early next year.”

Kuoni has 12 stores in the UK, including the pop-up. The pod will run at Westfield shopping centre until November.